Thursday, December 07, 2006


Thank God ! Im using the Company transport for commuting to my office. If I had used my bike, Im very uncertain about my life. The Globus hoardings with Soha Ali Khan make me melt. If you see a face peeping out of a White Color Software company bus, and staring at one hoarding, don't hesitate.. just come and say a Hi.. that has to be me. Anyways, chances are less that i respond back. You are disturbing an admiration process.

A few people, especially the actress, look good in a few stills. Got to be the talent of the cameraman. But who cares about the cameraman. Its Soha Ali Khan that matters.

Talking of disturbing hoardings, i find a lot of them in Chennai. No Longer are hoardings being painted. Its all printed. A few hoardings are a lot interesting, and just as life keeps it balanced, a lot of them are largely irritating. For instance a guy sitting in his Toilet working on a laptop, becomes an Ad for an apparel store. Thats Awkward ! Meanwhile, the RMKV Jothika Ads, HSBC, Samsung, Sony, Globus, Economic Times and many other hoardings are pleasing. Some of them very intelligent. Wonder if all Chennai people understand it. Another funny thing is hoardings with Hindhi words written in English - there's something crazy here. What are these hoardings doing in Tamilnadu ?

One more hoarding that caught the attention of Chennai, last few weeks. eServe becoming Citigroup. Are they trying to promote their company like that ? They seem to be doing the meaningless "Best Kanna Best" branding for their company. People dont like it, yet it makes a mark in the memory. Branding is all about staying in the consumer's memory.

If there's a hoarding that still remains fresh in my memory, it is 555 Cigarette hoarding in Anna Nagar - Roundtanna. If was one of the first printed hoardings in Chennai. Anyone remember this ?

2 comments:

monu said...

do you mean the one with all those lights???
i remember seeing that near roundtana when i was 16...
:)
and i remember it till now...

Adaengappa !! said...

Hmm...
One thing i eagerly watch for was the Amul billboards near chetput /egmore & Spencer's/mountroad junctions..
Are they still around ?